Where Culture Meets Sport.
A 100-meter pool in the Tennessee hills. A cinematic love letter to swimming, community, and the crafts that bind them — athletic, musical, culinary, performance.
The Experience
Four crafts. One experience.
Everything happens at the pool — on the deck, on the lawn, on the hill. Knox100 is a full day spent on the grounds.
The 100-Meter Stage
Crowds spread across the grassy beach, watching every heat from the lawn above the 100m course. Every split broadcast live.
Stage on the Lawn
A performance stage on the grassed beach amphitheater. The crowd sits on blankets and chairs — the pool at their back, the music in front.
Food Trucks on the Deck
Food trucks and picnic tables line the pool deck. East Tennessee artisan makers — the same lawn, the same community, a full day of craft provisions.
Big Screen on the Hill
A large outdoor screen on the grassy rise — showing live heats, documentary footage, and film. The arena is a spring-fed pool.
The Venue
The Big Pool.
Eight decades of history.
Built in 1944 by the U.S. Corps of Engineers, the Oak Ridge Outdoor Pool is one of the nation's largest — a spring-fed, 2.2-million-gallon gathering place with a 100-meter racing course that has anchored community life for eighty years.
A 2019 Historic Preservation Award and recent public art collaborations confirm what the community has always known: this is not just a pool. It is a canvas.
The Philosophy
“Art into everyday life.”— Bauhaus Manifesto, 1919 · Applied at 172 Providence Rd, Oak Ridge TN
The pool as workshop
Every athlete is an artisan. Every heat is a rehearsal. The 100-meter lane is where raw ability meets disciplined practice — Bauhaus in motion.
The 100m as structure
Form follows function. The course is 100 meters not because it sounds right, but because it creates the perfect tension between sprint and endurance, spectacle and effort.
The experience as culture
When athletics, music, food, and film share one venue, the whole exceeds the sum. That is not an event — it is a culture. And cultures outlast seasons.
Bridging Oak Ridge's local community with digital scale through brand activations, technology, and the art of great performances. A culture of trust, respect, and kindness.
Local Roots
Oak Ridge.
29,000 stories.
Oak Ridge was built in secret in 1942. Today its Outdoor Pool — open since 1944 — is one of its most enduring public institutions. Knox100 begins here, with the community that has shown up for 80 years.
- 80 years of community gathering at one spring-fed pool
- Athletes, artists, coaches, and makers from East Tennessee
- University of Tennessee swim tradition and academic heritage
Global Reach
Appalachian springs.
Global streams.
Colab Sports' digital platform captures every performance — athlete data, splits, stories — and connects them to communities far beyond Tennessee. Knox100 is local at its heart and global in its reach.
- Colab Sports: real-time athlete data, storytelling at event scale
- JAX50 pilot (2026) → Documentary (2027) → KNOX100 flagship (2028)
Community Partners
Brands that believe in the same thing.
Knox100 is built with partners who understand that sport is culture — and culture moves people.
Performance Footwear & Apparel
Roger Federer co-owner. Burna Boy as Clubhouse President. Clubhouse Nights — tennis, music, and art in NYC, Miami, and Paris. ON is a cultural platform.
Digital Coaching Platform
Real-time athlete data. Every heat, every split, every story captured and made shareable through the Colab platform.
Open-Ear Bone Conduction Audio
Official headphone partner of Ironman North America 2025. Partner across all 6 Abbott World Marathon Majors. Jan Frodeno ambassador. Sport and sound unified.
Official Wearable · Hyrox Partner
Official wearable and timekeeping partner for Hyrox 2023–2026. Hyrox Race Mode tracks all 8 workout stations. Hunter McIntyre, Linda Meier, Joanna Wietrzyk.
STEM & Creative Arts Education
Kids science stations along the pool deck — surface tension, fluid dynamics, and the physics of swimming.
East Tennessee Roots
The institutions and places that make this home.
JC Holdway
Fine Dining · Market Square
Chef Joseph Lenn's James Beard–recognized flagship. Local proteins, heirloom produce, open wood-fire. The definitive table in Knoxville.
OliBea
Breakfast & Brunch · 4th & Gill
The line outside OliBea on a Saturday morning is Knoxville distilled. Fresh, inventive, neighborhood-first — an institution before it knew it was one.
Rala
Design & Local Goods · Market Square
Market Square's most-loved independent boutique. Locally made objects, gifts, and goods curated with the aesthetic intelligence of the neighborhood.
Knoxville Running Co.
Specialty Running · Downtown Knoxville
The community anchor for Knoxville's running culture. Expert fit, gait analysis, group runs — a store that actually knows what it's selling.
Pretentious Beer & Glass
Craft Beer + Glassblowing · Knoxville
The only place in America where you watch your pint glass being blown before you drink from it. A craft taproom and live glassblowing studio in one.
Paysan Bread & Bagels
Artisan Bakery · Central Street
Wood-fired sourdough and New York–style bagels made from locally sourced grain. The line forms before the door opens.
Elkmont Exchange
Neighborhood Bar & Kitchen · Knoxville
Craft cocktails, a seasonal menu, and the welcoming energy that defines the new Knoxville. Named for the Tennessee ghost town that came back to life.
Blue Slip Winery
Urban Winery · Old City Knoxville
Tennessee vines, Old City character. A tasting room with rotating small-batch varietals, local charcuterie, and East Tennessee terroir.
UT Swimming & Diving
Athletic · University of Tennessee
The Vols swimming tradition — Olympic-caliber training in East Tennessee. Building champions and aquatic culture in the same hills as Knox100.
Big Ears Festival
Music · Knoxville · Experimental
Knoxville's world-class avant-garde music festival. Artist residencies, cross-discipline programs, and the spirit of deep collaborative listening.
Bijou Theatre
Performance · Est. 1909
One of America's oldest continuously operating theaters. Knoxville's live music and performance anchor — 115 years of standing ovations on Gay Street.
Tennessee Theatre
Arts · Est. 1928
The crown jewel of downtown Knoxville. A Spanish-Moorish atmospheric theater that has anchored the Market Square arts corridor for nearly a century.
Rhythm N' Blooms
Music Festival · Knoxville
Americana, roots, and indie music on outdoor stages along the Tennessee riverfront. Spring music culture for the whole South.
Knoxville Museum of Art
Visual Arts · East Tennessee
The region's premier fine arts institution. Five galleries and a nationally recognized new-work program rooted in Appalachian creativity.
Oak Ridge Science Trail
Science Heritage · Secret City
Walking the history of the Manhattan Project through the town built to end a war. Where science, history, and community memory converge.
UT College of Music
Education · University of Tennessee
East Tennessee's premier music education institution. Orchestras, ensembles, and performance programs feeding the region's cultural life.
Oak Ridge Arts Center
Community Arts · Oak Ridge
The Secret City's community arts hub — classes, exhibitions, and programs for all ages. Cultural bedrock of Oak Ridge for decades.
Brand Activations
How brands come alive
at the water's edge.
Each activation is designed to be part of the experience — not an interruption. The pool is the stage. The brands are the ensemble.
The Perimeter Run
A live run course tracing the pool perimeter — finish line at the water's edge. ON apparel and footwear activation with real-time pace data.
Learn More →
Every Split. Every Story.
Real-time athlete data capture per heat. Splits, biometrics, performance arcs — every race a content moment, powered by Colab Sports.
Learn More →Music + Sport Simultaneously
Bone conduction open-ear audio — athletes hear live music while they race the full 100 meters. The crowd's energy becomes part of the competition.
Learn More →
Science at the Pool Deck
Interactive STEM stations along the deck — surface tension, fluid dynamics, the physics of 100 meters. Education as activation. Wonder as culture.
Learn More →
Race Data at Every Station
Amazfit is the official wearable and timekeeping partner of Hyrox. Hyrox Race Mode tracks all 8 workout stations — SkiErg to sled push to burpee broad jumps. Hunter McIntyre, Linda Meier, and Joanna Wietrzyk bring world-championship credibility to your wrist.
Learn More →ON Logo at the Pool Floor
Custom underwater pool mat — the ON logo visible through crystal-clear spring water from the 100m deck. By Aqua-Art, who've built 6,500 sq ft installations for Discovery Channel and NCAA.
Learn More →Social Objects in the Water
Custom inflatable brand objects mid-pool — ON Cloud floats, Shokz waveform rings, Knox100 wordmark tubes. Shareable moments that extend brand presence organically.
Learn More →Tickets
Your day at Knox100.
Four tiers. One pool. Eight decades of history. Choose how deep you go.
$35
Spectator Pass
Venue grounds, lawn seating, all 4 experience areas
- Venue grounds access
- Lawn seating (all day)
- All 4 experience areas
$65
Athlete Entry
Race a heat in the 100m + timing + bib + GA access
- One 100m heat entry
- Official Colab Sports timing
- Race bib
$55
Culture Day Pass
Reserved lawn seating + food truck voucher + concert wristband
- Reserved lawn seating
- $15 food truck voucher
- Concert wristband
$150
Knox100 Full Experience
VIP deck, all experiences, branded merch pack
- VIP pool deck access
- All 4 experience areas
- Branded merch pack